Investment

Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.

Featured Video

The Junk Drawer Approach to Investing

It's easy to let investments accumulate like old receipts in a junk drawer.

The Business Cycle

How will you weather the ups and downs of the business cycle?

Bull & Baird: Is Now Different?

The pace of change coming out of Washington has helped to fuel market volatility. Is now different than past rocky periods?

The Real Cost of a Vacation Home

What if instead of buying that vacation home, you invested the money?

• Articles

  Five for Friday — February 6, 2026

  Ross looks at corporate profits, the swoon in Bitcoin, and Gold’s movements—and reminds us to run our own race.

  In the Markets Now: The Selloff

  Ross takes a closer look at the market’s recent volatility and finds that the fundamentals tell a different story.

  In the Markets Now: Investing Lessons from Covid

  Five years after the March 2020 Covid market crash, we look at valuable lessons that still apply today.

  Understanding The Fed’s Highwire Act

  How do you choose between low unemployment and low inflation?

  Significant Consumer Stimulus Arrives in 2026

  After a challenging 2025, consumers will benefit from a boost in 2026 due to significant stimulus on the horizon.

  Estimating the Cost of College

  This worksheet can help you estimate the costs of a four-year college program.

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• Videos

  Are Alternative Investments Right for You?

  With alternative investments, it’s critical to sort through the complexity.

  Jane Bond: Infiltrating the Market

  Agent Jane Bond is on the case, cracking the code on bonds.

  The Fed and How It Got That Way

  Here is a quick history of the Federal Reserve and an overview of what it does.

  The Real Cost of a Vacation Home

  What if instead of buying that vacation home, you invested the money?

  It Was the Best of Times, It Was the Worst of Times

  All about how missing the best market days (or the worst!) might affect your portfolio.

  Should You Invest in Exchange Traded Funds?

  There are thousands of ETFs available. Should you invest in them?

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