Investment

Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.

Featured Video

Global and International Funds

Investors seeking world investments can choose between global and international funds. What's the difference?

Should I Invest in Gold?

Learning more about gold and its history may help you decide whether it has a place in your portfolio.

Understanding The Fed’s Highwire Act

How do you choose between low unemployment and low inflation?

The Real Cost of a Vacation Home

What if instead of buying that vacation home, you invested the money?

• Articles

  Surprising Upsides in a Down Market

  In a perfect world, the stock market would only go up. However, even down markets can benefit investors in unexpected ways.

  Five for Friday - April 10, 2026

  Ross looks at how the market and economy have held up amid uncertainty, then gives Washington a hat tip for the Patent Act.

  Everything You Need To Know About Trump Accounts

  Trump Accounts offer a new way to save for a child's long-term financial future. Here's how they work.

  In the Markets Now: When To Diversify

  Ross explains the wisdom of a diversified portfolio.

  ESG Under the Microscope

  Baird’s John Taft and Chris Merker on how ESG is evolving and what investors should watch for.

  Five for Friday – October 9, 2026

  Ross looks at new highs, the effect of rising yields, the market’s current “cheapness,” and a couple of historical tidbits.

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• Calculators

  What Is My Net Worth?

  Get a snapshot of your overall financial picture by calculating your total net worth.

  Monthly Budget

  Track your monthly income and expenses to get a clearer view of your cash flow.

  Student Loan Payoff Calculator: Extra Payments Can Save You

  See how extra payments toward your student loans could shorten your payoff timeline.

  Debt-to-Income Ratio Calculator

  Calculate your debt-to-income ratio to understand how lenders may view your financial health.

  College Savings

  See how much you may need to save now to cover future college costs for your child.

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• Videos

  Bridging the Confidence Gap

  In the world of finance, the effects of the "confidence gap" can be especially apparent.

  The Junk Drawer Approach to Investing

  It's easy to let investments accumulate like old receipts in a junk drawer.

  The Business Cycle

  How will you weather the ups and downs of the business cycle?

  Inflation and Your Portfolio

  Even low inflation rates can pose a threat to investment returns.

  The Fed and How It Got That Way

  Here is a quick history of the Federal Reserve and an overview of what it does.

  The Rule of 72

  Do you know how long it may take for your investments to double in value? The Rule of 72 is a quick way to figure it out.

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